tourism
Region
Municipalities in the Seinäjoki region
The Visit Seinäjoki Region tourism area includes, in addition to Seinäjoki, the municipalities of Alajärvi, Alavus, Evijärvi, Ilmajoki, Isojoki, Isokyrö, Kauhajoki, Kauhava, Kuortane, Kurikka, Lappajärvi, Lapua, Teuva, Vimpeli and Ähtäri.
South Ostrobothnia invites travelers to discover its rich cultural heritage, diverse events, local food and drink specialties, scenic nature, and the world of architecture and art.
Get to know our municipalities – more detailed information can be found through the links.
Seinäjoki
Seinäjoki is a vibrant city in the heart of South Ostrobothnia, known for its bold spirit, rich culture, and stunning architecture. The buildings designed by Alvar Aalto, such as Lakeuden Risti and the Aalto Centre, make the city a dream destination for architecture lovers.
Seinäjoki is also a top-tier event city – it hosts some of Finland’s largest festivals, including Provinssi and the Tangomarkkinat. Nature and outdoor activities are always close by; for example, the Kyrkösjärvi area offers excellent year-round recreation opportunities. The Kalajärvi campsite in Peräseinäjoki remains a favorite among caravanners year after year. In Ylistaro, the animal retirement home Wanha Markki is a top spot for families, delighting both children and adults alike.
The food scene is thriving, with local specialties and modern restaurants tempting visitors to discover the region’s flavors. Seinäjoki is the perfect mix of urban energy and warm Ostrobothnian hospitality – come and experience it for yourself!
Alajärvi
Alajärvi is a delightful city located in the heart of South Ostrobothnia. With its stunning nature, fascinating history, and varied tourist experiences, Alajärvi offers something for everyone – from nature lovers and culture seekers to history enthusiasts.
Alajärvi is one of Finland’s most notable “Aalto cities” – you’ll find 11 Alvar Aalto-designed sites within walking distance of the Aalto Park. These buildings, designed by Aalto himself, can be explored at the dedicated Aalto Centre in the city. Each year, the city celebrates the City of the Aaltos event, making it a hub for fans of this iconic architect.
The Nelimarkka Museum highlights the work of Finnish artist Eero Nelimarkka and hosts rotating exhibitions focused on regional art and culture. For those interested in local history, the Alajärvi Local Heritage Museum offers a glimpse into everyday life and traditions of past generations.
In summer, events like Rokulipäivät bring a festive atmosphere to the city, complete with traditional local delicacies and market activities.
Alajärvi is the perfect destination for those seeking natural serenity, cultural enrichment, and a journey through time. Whether you’re in search of peaceful nature trails, historic buildings, or artistic inspiration, Alajärvi welcomes you to explore and enjoy!
Alavus
Alavus is a charming rural town that offers a diverse range of experiences for shopping lovers, culture seekers, and nature enthusiasts alike. Unique attractions, a fascinating history, and an active event calendar make Alavus a destination to enjoy all year round.
One of Finland’s most popular tourist destinations, the famous Keskinen’s Village Shop in Tuuri, is Alavus’ top attraction. In addition to being a shopper’s paradise, Tuuri offers plenty to do for the whole family – from the Moomin-themed playground to high-profile events. Culture lovers can explore the legacy of composer Toivo Kuula, high-quality art exhibitions at Art Center Harri, and captivating local history at the War Veteran Museum. The Alavus Church and the Chapel of Memories are also striking sights that reflect the town’s past.
In summer, the town comes alive with events. The traditional Ryskööt market and the atmospheric Wine and Entertainment Evening bring joy to both holidaymakers and locals. Summer theatres and music events guarantee entertainment for all. For more action, you can try karting, snowmobiling, or even skydiving at the local airport. Nature experiences await at Tuuri Resort, where you can canoe, fish, or hike in peaceful surroundings.
Evijärvi
Evijärvi is a charming and lively municipality in the heart of South Ostrobothnia, full of entrepreneurial spirit and local activity. It’s a perfect destination for those who appreciate beautiful nature, traditional Finnish culture, and friendly experiences.
Discover the history of the Järviseutu region at Väinöntalo – the Järviseutu Museum, where visitors can explore the everyday and festive life of a 19th-century farmer. Open in the summer, the museum offers hands-on experiences in traditional craftsmanship, beliefs, fishing culture, and rural customs. The museum courtyard is also home to friendly farm animals.
Uittomieskämppä, a historic logging cabin, honors the tough and demanding work of traditional log drivers. Visitors can stop in for coffee, order catering for groups, or rent the lakeside sauna. In summer, Uittomieskämppä welcomes all who are curious to learn about this unique heritage. From its shore, you can take a lake cruise on Evijärvi, paddle your way to Sillankorva campsite, or set out on nearby nature trails, which offer great hiking and nature experiences year-round.
Ilmajoki
Ilmajoki is a vibrant and growing municipality in South Ostrobothnia – a traditional and close-knit community known for its rich cultural heritage, wide open landscapes, and strong sports tradition. One of its most iconic destinations is the nationally significant Alajoki cultural landscape, where the Kyröjoki River winds through a unique and idyllic setting, beloved by nature lovers and history enthusiasts alike.
Culture seekers should not miss the renowned Ilmajoki Music Festival, which has hosted high-quality opera performances for decades. Monuments like the statue of Ilkka and historic sites related to Jaakko Ilkka’s legacy offer a glimpse into the region’s fascinating past. For museum enthusiasts, Ilmajoki provides opportunities to explore local history and the Ostrobothnian way of life.
Nature and physical activity play a central role in Ilmajoki’s appeal. Versatile outdoor areas invite visitors to hike and relax, while sports fans can discover the municipality’s proud wrestling and Finnish baseball traditions.
Ilmajoki is a destination where Ostrobothnian hospitality, history, and modern-day vitality come together. Come and experience authentic local atmosphere!
Isojoki
Isojoki on vajaan 2 000 asukkaan rehellisen hyvä kunta Etelä-Pohjanmaan eteläkärjessä. Isojoki is a genuinely welcoming municipality of just under 2,000 residents, located at the southern edge of South Ostrobothnia. The peace of the countryside, a unique cultural heritage, and the spirit of kökkä – the local tradition of working together – make Isojoki a warm and inviting destination for both residents and visitors.
Snap a selfie at the world’s largest potato peeler statue, visit Finland’s only school of traditional sahti beer, or explore the marsh grave of Kyllikki Saari – a poignant reminder of one of Finland’s most famous criminal mysteries.
Lauhanvuori National Park, located in Isojoki, is a true natural treasure of the region. Climb the scenic lookout tower to admire expansive views over forests and mires, or explore the park’s geological wonders like the kivijata, a mysterious post-glacial boulder field once believed to be a wall built by giants. The park’s gentle trails are ideal for hiking, biking, berry-picking, and mushrooming.
With a bit of luck, you might spot a wild forest reindeer. In winter, the area offers peaceful skiing landscapes. Right next to the park lies Lake Kangasjärvi, a crystal-clear lake with a popular beach and a well-equipped campsite – a perfect place to relax after a day in nature.
Isokyrö
Isokyrö is a beautiful rural municipality of around 4,300 residents. The cultivated landscape is divided by the Kyrö River, whose cultural character is at its most distinctive right here. Isokyrö is known as the cultural heart of the Kyrö River Valley. The area offers excellent hiking, cycling, and paddling routes for getting close to nature.
The region’s unique cultural history adds extra richness for visitors. Prehistoric burial sites tell the story of thousands of years of settlement along the river. Later historical significance is reflected in the impressive medieval stone church of Isokyrö. Numerous Stone Age artefacts have been found here, and the Levänluhta burial site is considered Finland’s most significant prehistoric bone discovery.
The biggest annual event in Isokyrö is the 18th Century Market, held on the second weekend of August. It attracts tens of thousands of visitors to the historic church area in just a few days.
Isokyrö is also home to the Kyrö Distillery Company, which began when five friends were enjoying American whiskey in a sauna and started dreaming. That dream became a distillery and visitor centre, located in an old dairy building by the Kyrö River. Kyrö Distillery offers flavour experiences, guided tours, accommodation, and numerous events throughout the year.
Kauhajoki
Kauhajoki is a unique destination where the vast plains of South Ostrobothnia meet rich local culture and breathtaking natural sites. History lives on in the city’s traditional architecture, and vibrant “I do it myself” art can be found in places like the whimsical Alpo’s Savanni and the mystical Kammikylä.
Nature lovers can explore two stunning national parks. In Kauhaneva-Pohjankangas, wooden duckboards take you across pristine marshlands, past forest lakes, and to birdwatching towers where cranes call in the distance. In Lauhanvuori National Park, pine forests and panoramic lookout towers offer unforgettable views. Both parks are part of the UNESCO Global Geopark network, and lucky hikers may spot rare wild forest reindeer.
For culture seekers, Kauhajoki offers immersive experiences from art to history – from the Parliament’s wartime meeting hall to traditional log buildings and heritage-rich Ostrobothnian courtyards. The “From Kammi to Skantzi” art route features original, offbeat cultural landmarks.
Events bring the city to life year-round. Nummirock is one of Finland’s largest metal festivals, while the summer buzzes with theatre productions by Teatteri Kajo and the famous Food Fair. IKH Arena hosts everything from top-league basketball to concerts.
Active travellers will find year-round fun: Botnia Golf draws golfers from far and wide, and the Sotka sports and outdoor centre offers skiing, snowboarding, motor sports, and shooting sports.
Kauhava
Kauhava is a city of experiences where tradition and modernity meet in a unique way. The amusement park PowerPark offers thrilling fun for the whole family, while Härmä Spa pampers those seeking relaxation with hot tubs and the warmth of saunas. In summer, the city comes alive with a variety of events where everyone can find their favorite — whether it’s music, traditions, or culture.
Kauhava is known for its vast flat landscapes, the tough characters of Härmä, and its Jäger tradition, but it offers much more. Here you can stay in Wild West wagons or in a treehouse cabin. Or how about a party by a self-built wilderness lake? Kauhava’s creativity and craftsmanship tradition are also visible in many local craft destinations where history and modern design go hand in hand.
Here, you never know what will surprise you next. Welcome to explore – Kauhava awaits you with its experiences!
Kuortane
Kuortane is an active and vibrant municipality of nearly 4,000 residents, where sports, culture, and beautiful nature come together. The Kuortane Olympic Training Center is known for its world-class sports facilities and wellness services. For active travelers and hobbyists, Kuortane offers a wide variety of options—from golf and fishing to scuba diving in the Kaatiala open-pit quarry. The Kaatiala area is also a fascinating destination, as its piles of stone remnants are a treasure trove for collectors and gemstone enthusiasts.
In addition to sports, Kuortane is known for its cultural figures. The architecture of Alvar Aalto, the music of Heikki Klemetti, and the art of Soile Yli-Mäyry are an inseparable part of Finnish culture. Soile Yli-Mäyry’s Art Hall is open to visitors in the summer in the village of Mäyry.
Kuortane is full of events celebrating culture and sports. There are summer theater performances, sports competitions, live music, and more. The legendary midsummer athletics event, Kuortane Games, brings top European athletes to the town each year.
The largest lake in the Lapuanjoki watershed, Lake Kuortaneenjärvi, is known for its beautiful sandy beaches and excellent fishing. The Church Beach, located in the town center near the church, is often called the Riviera of South Ostrobothnia. It’s a popular spot for sunbathing and swimming, and from the Sports Institute you can also rent canoes, kayaks, rowing boats, or even a traditional church boat.
Kurikka
In Kurikka, nature, culture, and unforgettable experiences come together in perfect harmony. One of the region’s most iconic natural attractions is the breathtaking Pirunpesä, a 23-metre-deep weathering crater that radiates an air of mystery. Just steps away, you’ll find a 21-metre-high observation tower with sweeping views, a charming summer café, a traditional Lapp hut (kota), a memorial statue of Finnish entertainer Spede Pasanen, a one-kilometre scenic nature trail, and a guided 7.5-kilometre hiking route through picturesque landscapes.
Only a few minutes from the town centre lies the Jyllinkoski Electricity Museum, where visitors can explore the history of hydropower and electricity production. The museum area also features a fascinating technology collection, showcasing everything from vintage radios to early mobile phones.
Kurikka is known for its lively annual events, bringing people together from near and far. In July, the “Haku Päällä” Love Festival fills the town centre with music, joy, and activities for all ages. As summer draws to a close, the relaxed and vibrant Rytmiraide Festival takes over the idyllic setting of Kurikka’s Old Station with good vibes and great music.
For adrenaline seekers, motorsport thrills await at the Botniaring track in Jurva and the Murtoharju circuit in Jalasjärvi, both hosting high-level races throughout the summer. Meanwhile, Kiuaskallio Outdoor Centre in Jalasjärvi offers a diverse range of recreational facilities for the whole family – from skiing and trail running to tennis, disc golf, and roller skiing.
Lappajärvi
Lappajärvi is a municipality of about 3,000 residents, nestled on the shores of Europe’s largest crater lake. In summer, the population multiplies as nearly 1,100 holiday cottages come to life. The lake’s stunning natural beauty and wide range of recreational activities make the area ideal for both locals and visitors.
The Crater Lake UNESCO Global Geopark is located in western Finland, in the eastern part of South Ostrobothnia, spanning the municipalities of Alajärvi, Evijärvi, Lappajärvi, and Vimpeli. The impact crater in Lappajärvi offers fascinating natural sites, such as formations of the rare rock type kärnäite and the scenic Karvalanraitti lakeside road.
In summer, culture and entertainment take centre stage at Halkosaari’s open-air theatre and traditional dance pavilion, with events like the Lappajärvi Market in July drawing in crowds. Don’t miss Ateljee Tapio Autio, an artist’s studio and sculpture park featuring slate buildings with reliefs, concrete statues, and rotating summer exhibitions.
For active travellers, Lappajärvi has plenty to offer. The 18-hole golf course of the Järviseutu Golf Club in Nykälänniemi combines rolling forest terrain with scenic park-style fairways by the water. A unique twist awaits between the front and back nine: the transfer is done aboard a paddle steamer. In addition, Lappajärvi has excellent facilities for disc golf, tennis, and beach volleyball.
Lapua
In Lapua, a vibrant cultural scene, diverse leisure opportunities, and a thriving community come together. Whether you’re an active adventurer or a peace-seeking soul, Lapua offers something new to experience every day.
With a population of around 14,000, Lapua is rich in culture and history. The city’s pride, Cultural Centre Vanha Paukku, is a unique hub where history meets contemporary art, experiences, and services. Simpsiö Ski and Outdoor Centre offers year-round activities – from skiing and snowboarding in winter to hiking and mountain biking in summer. Attractions like Jokilaakso Tourist Garden, local museums, theatre, and events keep the city lively throughout the year.
Sports lovers are also well catered for, with excellent facilities, fields, arenas, and competitions that keep both locals and visitors moving.
Lapua’s landscape is shaped by wide open plains, rivers, and Simpsiö Hill. Whether you’re looking for relaxation in nature, cultural encounters, or high-energy activities, you’ll find it all here. And don’t forget to explore the factory outlets for beautiful local design – such as Lapuan Kankurit and Annala weaving mill.
Teuva
Teuva offers wide-open landscapes, scenic countryside views, and a strong sense of Ostrobothnian culture. Local traditions come to life at various events such as Elolystit, Summer Markets, Kaarihovi’s open-air dances, and the quirky Gathering of Mobile Saunas.
Parra Leisure Centre and the Pappilankangas outdoor area provide year-round opportunities for recreation and relaxation. One of Teuva’s most unique attractions is the world’s largest javelin (26 metres), erected in honour of Pauli Nevala’s 60th birthday – Olympic gold medallist in javelin throw in 1964.
Teuva Church is home to a rare and impressive altarpiece by Tove Jansson, The Ten Virgins, offering a surprising cultural treasure in a rural setting. Every July, Ars Nova Botnica showcases visual art from Ostrobothnian artists, while Cultural Centre Orrela hosts a variety of cultural events year-round and serves as a multifunctional space for both festive and everyday occasions.
Visitors can enjoy comfortable accommodation ranging from hotels to holiday cottages, along with excellent local shops and dining options. Welcome to Teuva – where art, tradition, and nature meet.
Vimpeli
Among the cultural highlights of Vimpeli are the Round Church and the rich history of limestone mining and tar production. The Lakeaharju Ski and Leisure Centre offers activities year-round and provides stunning views over Lake Lappajärvi, Europe’s largest impact crater lake. For the more active, a hike up the fitness stairs leads to the lookout tower, with trails continuing on to the scenic Pyhävuori Hill.
Located on the eastern shore of Lake Lappajärvi, Vimpeli is a small but spirited municipality known especially for its passion for Finnish baseball (pesäpallo). In summer, the town buzzes with baseball events, culminating in the popular Pesisfestivaalit in July. Sports fans will want to visit Saarikenttä, Vimpeli Vedon’s legendary home stadium — Finland’s only baseball stadium located on an island. Nearby is the Finnish Baseball Museum, featuring a hall of fame honoring legendary players.
Vimpeli is where history, sport, and unique nature come together in perfect harmony!
Ähtäri
Ähtäri is a versatile and nature-focused town offering visitors and residents plenty to see and do throughout the year.
One of Ähtäri’s most famous attractions is the Ähtäri Zoo, Finland’s oldest natural animal park. Another highlight is Hotel Mesikämmen, renowned for its stunning architecture with impressive rock corridors designed by Timo and Tuomo Suomalainen.
From various accommodations in the area, you can quickly escape to peaceful nature. The beautiful lake scenery and ridge landscapes can be explored via numerous outdoor trails starting from Ähtäri’s town center and the Tourism Area, including Mustikkavuori, Kierinniemi, Ohrakoski, and the Arpainen and Välivesi trails. Golf lovers will enjoy Ähtäri Golf, considered one of Finland’s most beautiful courses. The Tourism Area also features the new Loiske Ähtäri swimming hall, the Flowpark climbing park, a campground, several lodging options, and the Kiulu sauna restaurant.
For culture enthusiasts, Ähtäri offers various events and art experiences at the Golden Basket in the town center, Pirkanpohja Art Centre, and larger events at Ähtäri Hall. The Folk School and Forest Museum and Ähtäri Local Heritage Museum offer glimpses into the past. The town center also features several works by artist-professor Eero Hiirosen, which can be discovered along the Water Path cultural route, walkable or bikeable. The memorial and display case for local singing legend Topi Sorsakoski are located near Ähtäri Hall in the Tourism Area.
Ähtäri has many inviting beaches open for visitors. The waters invite activities such as guided canoeing tours, boating, and SUP boarding. There are numerous disc golf courses, while younger family members will love the playgrounds, pump track, and parkour park.
